When passing a billboard or digital signage, it's much easier to remember a keyword than a phone number, SMS shortcode or website.
#250 brings easy interactivity and track ability to newspapers and magazines. Your prospects can request a mobile coupon instantly, and don’t have to cut & carry a paper coupon.
Customers can request instant coupons, product information, enter contests, and find forums and eCommunities. Plus, #250 will help you win market share as your customers adopt it, and order from you, rather than the competition.
Can't rely on random 800 numbers any longer! Consumers have to get off the couch to find a pencil to record a phone number --whereas they have their mobile phone in hand, ready to respond by simply saying the product name.
Sometimes folks just want to talk to a human being. Plus you want them to, so your reps can close the sale (telephone has at least 10 times the conversion rate of click-throughs). Engaging customers via mobile allows you to ask for the opt-in and develop your mobile marketing database.